PRODUCT DESIGNER
Ibnou Diop
15 years shaping experience @ Apple
I design from research to tested prototype
2026
Care Cockpit
Supervision cockpit for a healthcare AI — where 50% of the product effort stays invisible.
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2026
Finch
The AI shopping advisor that has nothing to sell.
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2026
Back Market
Redesigned PDP for AI-referred traffic. Time-to-purchase: 8min → 3min.
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2025
Ritmo
Onboarding flow and gamification system for a fitness app.
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2025
Amuseum Me
Cultural discovery app prototyped with an AI-powered workflow.
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2025
Cairo Coffee Boiz
Full UX redesign of a coffee shop’s online ordering flow.
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2025
Today at Apple
Heuristic analysis of Apple Store App. Discoverability: 41% → 89%.
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My approach
My approach is rooted in empathy and observation, shaped by years of working directly with people at Apple, listening, teaching, and understanding how they actually use products in real contexts.